Seppälä is a Finnish high street fashion label with years of background in collaborating with Finnish high end designers. The latest designer collaboration is released on November 1st, 2011 and the collection is designed by Ivana Helsinki head designer Paola Suhonen. The collection was inspired by art noir and the pieces are filled with femme fatale lace, velvet and chiffon. The collection film, Gone With The River, can be seen in Seppälä stores with the collection.