Moomin by Ivana Helsinki collection continues, reflecting the soul landscapes of both Jansson and Ivana Helsinki's head designer Paola Suhonen.

When designing the Moomin collections, Suhonen was tremendously inspired by Jansson's strong visual language, imagination and personality. The collection revolves around the core ideas of Jansson's way of thinking, working and living. Themes such as nature, sea and strong emotions have been a huge source of inspiration also for Suhonen while creating the collections.

In SS17 collection you'll find delicate florals and hidden Moomin figures in small prints, and also colourful adaptations of Tove's book illustrations. The colour palette is also derived from Tove's visual world, echoing moody summer with a hint of romance.