Ivana Helsinki is an independent art, fashion and cinema brand, delicately merging Slavic melancholy with pure Scandinavian moods and Americana Vintage with a hint of nostalgia.

“Ivana Helsinki started as my personal art-project; now it’s a way of living. I could easily spend my life as a nomad, raising stories of love and life and going to my road trips – but it is pretty much ok to do cute, straight cotton and woolen dresses for charismatic drummer girls and girl-women with beautiful souls instead. My world is for the ones whom love moonlit fields, pirates, dark forests, crummy motels, champagne states of drunkenness, fragile butterflies, passionate relationships, cowboys and guardian angels. After all, they all are just after a love of their lives, rarely seen peaceful madness; just waiting to see, will he be a rockstar, a motor biker, a gnome, a cosmonaut or a sailor.”

-Paola Ivana Suhonen

All our collections are based on Paola Ivana Suhonen’s childhood memories, her endless desire to be on the road and her love for nature and animals. Her memories and inspirations translate to beautiful prints and nostalgic shapes, that are loved all over the world. 

Ivana Helsinki style is recognisable and the brand is best known for the original print work that can be found anywhere from dresses to home decor and beauty accessories. 

All the prints are designed by Paola Ivana Suhonen herself. Ivana Helsinki is the only Scandinavian brand that has been accepted to show on official fashion week calendars both in Paris and New York.

Ivana Helsinki has an original take on fashion. We do not follow trends, but create timeless art pieces, functional luxury. 


Everything has changed in the past 18 years since we started. Fast fashion brands manufacture products at a record speed; it takes approximately four weeks for them to produce a garment after a design has been made. Social Media plays a big role in all of this; there is no more patience in the fashion world. 

In this world where you need to be innovative and have a strong vision, how can you define what the consumers need and most importantly want a year in advance? How can you offer something new and never-seen-before material when you need to showcase your collection 6 months prior to the actual launch? We do not believe in this old fashioned approach, not anymore. We want to proceed with honesty and keep true to ourselves, not follow any trends set by the fashion society. We want to react to the world around us and deal with the unexpected when it sneaks up on us. This is the only way Ivana Helsinki can be a true visionary and a pioneer in fashion.

Ivana Helsinki is a way of life, a choice of values, a style genre. We will offer the consumers souvenirs from the soul world of Ivana Helsinki. Not just dresses, since who would need 200 dresses or other new garments in a year? The answer is no one. These souvenirs are for all the Ivana Helsinki boys and girls, those who love deep dark forests and the white light of the spring, for those who catch the fleeing moments of summer nights and always feel the calling of the open roads in their hearts. These are the people who live in the moment and collect their own souvenirs along the way.

New Ivana Helsinki will offer you a selection of locally grown food and organic drink products, handmade rugs, drink nights with friends, men’s knitwear, private music shows, unique handbags, collaborations with different artists, children’s wear, glitter pillows, without forgetting the ever so lovely dresses we are known for!